📬Email Marketing

Welcome Email Series

Onboarding email sequences for new subscribers and customers.

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zemwel0

Welcome - Day 0

Subject: Welcome to [Brand] - Here is what to expect

Hi {{cursor}},

Welcome aboard! We are so glad you are here.

Over the next few days, I will send you a few emails to help you get the most out of [Product/Service]. Here is what is coming:

1. Getting started guide
2. Top features you should try first
3. Tips from our most successful users

In the meantime, here is the quickest way to get started: [CTA]

Cheers,
[Name]
zemwel1

Welcome - Day 1 Tips

Subject: 3 things to try today in [Product]

Hi {{cursor}},

Now that you have had a chance to settle in, here are three things our happiest users do in their first day:

1. [Quick win action] - takes 2 minutes
2. [Key feature] - this is where the magic happens
3. [Integration/setup] - connect your tools

Need help? Reply to this email and a real human will get back to you.

Cheers,
[Name]
zemwel3

Welcome - Day 3 Value

Subject: How [Customer] saved 10 hours/week with [Product]

Hi {{cursor}},

[Customer Name] was in a similar situation to you before they started using [Product]. They were spending [X hours] on [task] every week.

After implementing [feature], they cut that time by [percentage]. Here is how they did it: [CTA]

Want the same results? Start here: [Link]

Cheers,
[Name]
zemwel7

Welcome - Day 7 Check-In

Subject: How is it going so far?

Hi {{cursor}},

You have been with us for a week now and I wanted to check in. Have you had a chance to try [key feature]?

If you have any questions or need help getting set up, here are your options:
- Reply to this email
- Check our help center: [Link]
- Book a free walkthrough: [Calendar Link]

We are here to help.

Cheers,
[Name]
zemwel14

Welcome - Day 14 Social Proof

Subject: Join [X,000]+ teams using [Product]

Hi {{cursor}},

Did you know that [X,000]+ teams rely on [Product] every day? Here is what they are saying:

"[Testimonial 1]" - [Name, Company]
"[Testimonial 2]" - [Name, Company]

Ready to see why they love it? [CTA]

Cheers,
[Name]
zemwelup

Welcome - Upgrade Prompt

Subject: Unlock the full potential of [Product]

Hi {{cursor}},

You have been making great progress with [Product]! I noticed you have been using [feature] frequently.

Did you know that on [Premium Plan], you also get:
- [Premium feature 1]
- [Premium feature 2]
- [Premium feature 3]

Upgrade now and get [incentive]: [CTA]

Cheers,
[Name]
zemwelre

Welcome - Re-engagement

Subject: We miss you, {{cursor}}

Hi there,

We noticed you have not logged into [Product] in a while. No worries - we will be here when you are ready.

In case you missed it, here is what is new:
- [New feature 1]
- [New feature 2]
- [Improvement]

Come back and check it out: [CTA]

Cheers,
[Name]
zemwelfb

Welcome - Feedback Request

Subject: Quick question (takes 30 seconds)

Hi {{cursor}},

We are always trying to improve, and your opinion matters a lot to us.

Could you answer one quick question?

How would you rate your experience with [Product] so far?
[1-5 rating buttons/links]

Your feedback helps us build a better product for you.

Thank you,
[Name]

When to use this template

Customize for your workflow

Common questions

How many emails in a welcome series?

Three to five over two weeks is standard. Less and you waste the engagement window; more and unsubscribes spike.

Should the first email come from a person or a brand?

From a real person if your brand is small. Brand-style senders work for huge consumer brands but feel cold for B2B and indie products.

Related reading

More Email Marketing Templates

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