Cold Email Templates That You Can Actually Send
What makes a cold email template work?
A specific first line, one clear ask, and a reason you are writing to this person rather than a list. The templates below leave those parts as fields you fill in, because the parts a template cannot write for you are exactly the parts that decide whether it gets a reply.
13 templates, by situation
Sales & Outreach
Cold emails, follow-ups, proposals, and outreach templates for sales teams.
Cold Outreach Email
First-touch cold emails for prospecting new leads and initiating business conversations.
zsointroHi {{cursor}},
I came across your profile and was impressed by the work your team is doing at [Company]. I help companies like yours [specific value proposition].
Would you be open to a quick 15-minute call this week to explore if there might be a fit?
Best regardsFollow-Up Sequences
Strategic follow-up emails to re-engage prospects who have not responded.
zsfu1Hi {{cursor}},
Just wanted to bump this to the top of your inbox. I know things get busy, so I wanted to make it easy - here is a quick summary of why I reached out:
- We help [type of company] with [value prop]
- Clients typically see [result] within [timeframe]
- Takes just 15 minutes to see if there is a fit
Would any day this week work for a quick call?
Best- Meeting Request Templates zsmtdemo zsmtdisc zsmtexec zsmtlunch zsmtcoffee zsmtqbr zsmtpart zsmtresch zsmtpost
- Proposal Templates zsppintro zspprice zsppfu zsppcust zsppdisc zspprenew zsppwin zspptrial zspproi
- Objection Handling zsobjprice zsobjtime zsobjcomp zsobjteam zsobjbad zsobjswitch zsobjfeat zsobjproof zsobjcontract
- LinkedIn Outreach zslinmut zslincon zslinevt zslinval zslintrig zslinfu zslinref zslingrp zslinshare zslinwarm
- Deal Closing Templates zsclose1 zsclose2 zsclose3 zsclose4 zsclose5 zsclose6 zsclose7 zsclose8
Email Marketing
Newsletter templates, drip campaigns, and promotional email content.
Welcome Email Series
Onboarding email sequences for new subscribers and customers.
zemwel0Subject: Welcome to [Brand] - Here is what to expect
Hi {{cursor}},
Welcome aboard! We are so glad you are here.
Over the next few days, I will send you a few emails to help you get the most out of [Product/Service]. Here is what is coming:
1. Getting started guide
2. Top features you should try first
3. Tips from our most successful users
In the meantime, here is the quickest way to get started: [CTA]
Cheers,
[Name]Newsletter Templates
Regular newsletter formats for engaging subscribers with updates and content.
zemnews1Subject: This Week in [Topic] - [Date]
Hi {{cursor}},
Here is your weekly roundup of the best in [topic]:
1. [Article/Update Title]
[Brief summary - 1-2 sentences]
Read more: [Link]
2. [Article/Update Title]
[Brief summary - 1-2 sentences]
Read more: [Link]
3. [Article/Update Title]
[Brief summary - 1-2 sentences]
Read more: [Link]
Quick Tip: [One actionable tip]
See you next week,
[Name]- Promotional Campaigns zempromo1 zempromo2 zempromo3 zempromo4 zempromo5 zempromo6 zempromo7 zempromo8
- Re-engagement Campaigns zemre1 zemre2 zemre3 zemre4 zemre5 zemre6 zemre7 zemre8
- Transactional Email Templates zemtx1 zemtx2 zemtx3 zemtx4 zemtx5 zemtx6 zemtx7 zemtx8 zemtx9
- A/B Test Subject Lines zemsub1 zemsub2 zemsub3 zemsub4 zemsub5 zemsub6 zemsub7 zemsub8
Type three characters instead of pasting
Every template above can be a snippet with its own abbreviation. Type it in Gmail, Slack, Zendesk, Salesforce or any other text field and the full text replaces it. Fill-in fields stop and ask for the name, the number or the date before the text lands, so a template stops reading like one. Browse every template.
Need TypeFire on Windows, Linux, or Chromebook?
The free Chrome extension runs on Windows, Linux and ChromeOS, and works in every web app on every site. Same email login, and your snippets round-trip between surfaces through JSON.
Frequently asked questions
Still not answered?
The specifics. The first line about this person or company, the reason you are writing now, and the single ask.
A template that fills those in for you is the reason most cold email reads like cold email.
Save each one as a snippet with an abbreviation and type it in Gmail, Outlook, LinkedIn or your CRM.
Fill-in fields pause and ask for the name, company or number before the text lands, so a template stops being a template at the moment you send it.
Yes, because expansion happens in the text field rather than inside one product.
The same snippet works in Gmail, Salesforce, HubSpot and LinkedIn without an integration for each.
Loved by people who type all day.
Unprompted reactions from users, in their own words.
Used by people at
Company names are places where our users work. They do not imply endorsement or affiliation.