Cold email templates

Cold Email Templates That You Can Actually Send

Outreach and email marketing templates, grouped by what you are trying to do. Copy them, or trigger them by typing three characters in Gmail, Outlook, LinkedIn or your CRM.
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What makes a cold email template work?

A specific first line, one clear ask, and a reason you are writing to this person rather than a list. The templates below leave those parts as fields you fill in, because the parts a template cannot write for you are exactly the parts that decide whether it gets a reply.

13 templates, by situation

Sales & Outreach

Cold emails, follow-ups, proposals, and outreach templates for sales teams.

Cold Outreach Email

First-touch cold emails for prospecting new leads and initiating business conversations.

Initial Introductionzsointro
Hi {{cursor}},

I came across your profile and was impressed by the work your team is doing at [Company]. I help companies like yours [specific value proposition].

Would you be open to a quick 15-minute call this week to explore if there might be a fit?

Best regards

Follow-Up Sequences

Strategic follow-up emails to re-engage prospects who have not responded.

First Follow-Up (3 days)zsfu1
Hi {{cursor}},

Just wanted to bump this to the top of your inbox. I know things get busy, so I wanted to make it easy - here is a quick summary of why I reached out:

- We help [type of company] with [value prop]
- Clients typically see [result] within [timeframe]
- Takes just 15 minutes to see if there is a fit

Would any day this week work for a quick call?

Best
  • Meeting Request Templates zsmtdemo zsmtdisc zsmtexec zsmtlunch zsmtcoffee zsmtqbr zsmtpart zsmtresch zsmtpost
  • Proposal Templates zsppintro zspprice zsppfu zsppcust zsppdisc zspprenew zsppwin zspptrial zspproi
  • Objection Handling zsobjprice zsobjtime zsobjcomp zsobjteam zsobjbad zsobjswitch zsobjfeat zsobjproof zsobjcontract
  • LinkedIn Outreach zslinmut zslincon zslinevt zslinval zslintrig zslinfu zslinref zslingrp zslinshare zslinwarm
  • Deal Closing Templates zsclose1 zsclose2 zsclose3 zsclose4 zsclose5 zsclose6 zsclose7 zsclose8

Email Marketing

Newsletter templates, drip campaigns, and promotional email content.

Welcome Email Series

Onboarding email sequences for new subscribers and customers.

Welcome - Day 0zemwel0
Subject: Welcome to [Brand] - Here is what to expect

Hi {{cursor}},

Welcome aboard! We are so glad you are here.

Over the next few days, I will send you a few emails to help you get the most out of [Product/Service]. Here is what is coming:

1. Getting started guide
2. Top features you should try first
3. Tips from our most successful users

In the meantime, here is the quickest way to get started: [CTA]

Cheers,
[Name]

Newsletter Templates

Regular newsletter formats for engaging subscribers with updates and content.

Weekly Digestzemnews1
Subject: This Week in [Topic] - [Date]

Hi {{cursor}},

Here is your weekly roundup of the best in [topic]:

1. [Article/Update Title]
[Brief summary - 1-2 sentences]
Read more: [Link]

2. [Article/Update Title]
[Brief summary - 1-2 sentences]
Read more: [Link]

3. [Article/Update Title]
[Brief summary - 1-2 sentences]
Read more: [Link]

Quick Tip: [One actionable tip]

See you next week,
[Name]
  • Promotional Campaigns zempromo1 zempromo2 zempromo3 zempromo4 zempromo5 zempromo6 zempromo7 zempromo8
  • Re-engagement Campaigns zemre1 zemre2 zemre3 zemre4 zemre5 zemre6 zemre7 zemre8
  • Transactional Email Templates zemtx1 zemtx2 zemtx3 zemtx4 zemtx5 zemtx6 zemtx7 zemtx8 zemtx9
  • A/B Test Subject Lines zemsub1 zemsub2 zemsub3 zemsub4 zemsub5 zemsub6 zemsub7 zemsub8

Type three characters instead of pasting

Every template above can be a snippet with its own abbreviation. Type it in Gmail, Slack, Zendesk, Salesforce or any other text field and the full text replaces it. Fill-in fields stop and ask for the name, the number or the date before the text lands, so a template stops reading like one. Browse every template.

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Frequently asked questions

Still not answered?

The specifics. The first line about this person or company, the reason you are writing now, and the single ask.

A template that fills those in for you is the reason most cold email reads like cold email.

Save each one as a snippet with an abbreviation and type it in Gmail, Outlook, LinkedIn or your CRM.

Fill-in fields pause and ask for the name, company or number before the text lands, so a template stops being a template at the moment you send it.

Yes, because expansion happens in the text field rather than inside one product.

The same snippet works in Gmail, Salesforce, HubSpot and LinkedIn without an integration for each.

Free, and it works in every app you already use

TypeFire is a free text expander for Mac, plus a free Chrome extension that runs on Windows, Linux and ChromeOS. No subscription.

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