📧Sales & Outreach

Follow-Up Sequences

Strategic follow-up emails to re-engage prospects who have not responded.

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zsfu1

First Follow-Up (3 days)

Hi {{cursor}},

Just wanted to bump this to the top of your inbox. I know things get busy, so I wanted to make it easy - here is a quick summary of why I reached out:

- We help [type of company] with [value prop]
- Clients typically see [result] within [timeframe]
- Takes just 15 minutes to see if there is a fit

Would any day this week work for a quick call?

Best
zsfu2

Second Follow-Up (7 days)

Hi {{cursor}},

I wanted to follow up one more time. I completely understand if this is not a priority right now.

That said, I recently helped [similar company] solve [specific problem] and thought the approach might be relevant for your team.

If you are interested, I am happy to send over a brief case study - no call needed.

Best regards
zsfu3

Third Follow-Up - Breakup

Hi {{cursor}},

I have reached out a few times and have not heard back, so I will assume the timing is not right. Totally understand.

If [pain point] becomes a priority down the road, feel free to reach out. I am always happy to help.

Wishing you and the team at [Company] all the best.

Best regards
zsfuval

Value-Add Follow-Up

Hi {{cursor}},

I came across this article about [relevant topic] and immediately thought of your situation at [Company]. Here is the link: [URL]

The key takeaway is [brief insight]. It aligns closely with what we have been seeing in the market.

Would love to discuss how this applies to your team if you have a few minutes.

Best
zsfuproof

Social Proof Follow-Up

Hi {{cursor}},

Since I last reached out, we just wrapped up a project with [notable client] where we helped them [achievement]. They are now seeing [metric].

I think there is a real opportunity to do something similar at [Company]. Would you be open to a quick conversation?

Best regards
zsfunew

New Angle Follow-Up

Hi {{cursor}},

I wanted to approach this from a different angle. Instead of a call, would it be helpful if I sent you a personalized 2-minute video walkthrough showing exactly how [solution] could work for [Company]?

No commitment - just wanted to make it as easy as possible for you to evaluate.

Let me know.

Best
zsfuref

Referral Request Follow-Up

Hi {{cursor}},

I have been trying to connect about [topic] but I may not be reaching the right person. Would you be able to point me to the person on your team who handles [area]?

I would really appreciate the introduction.

Thank you,
zsfucal

Calendar Link Follow-Up

Hi {{cursor}},

I know scheduling can be a hassle, so I wanted to make it easy. Here is a link to grab a time that works for you: [Calendar Link]

The conversation will be brief - just 15 minutes to see if we can help with [pain point].

Looking forward to connecting.

Best

When to use this template

Customize for your workflow

Common questions

How many follow-ups before I should stop?

Three to four typically. After the break-up email, stop unless something specific changes (their company in the news, a new product on your end).

Should I use a different channel for follow-ups?

Sometimes. If email gets ignored, LinkedIn DM works for B2B sales. Phone is rarely worth it cold but can work after light email engagement.

Related reading

More Sales & Outreach Templates

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