📧Sales & Outreach

LinkedIn Outreach

Connection requests, InMail templates, and LinkedIn messaging for social selling.

10 snippets included|Free to download|Works with TypeFire for macOS
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zslinmut

Connection Request - Mutual Interest

Hi {{cursor}}, I noticed we are both in the [industry] space. I have been following the great work [Company] is doing with [specific thing]. Would love to connect and exchange ideas.
zslincon

Connection Request - Content Engagement

Hi {{cursor}}, I really enjoyed your recent post about [topic]. Your perspective on [specific point] was spot on. Would love to connect and keep up with your insights.
zslinevt

Connection Request - Event Based

Hi {{cursor}}, I saw you are also attending [event]. I am giving a talk on [topic] and would love to connect beforehand. Always great to meet fellow [industry] professionals.
zslinval

InMail - Value First

Hi {{cursor}},

I came across [Company] and was genuinely impressed by [specific achievement]. I work with similar companies on [area] and wanted to share a resource I think you would find valuable: [resource/insight].

No pitch - just thought it would be useful. Happy to connect if you find it helpful.

Best
zslintrig

InMail - Trigger Event

Hi {{cursor}},

Congratulations on [trigger event - funding, new role, product launch]. That is a huge milestone.

When companies go through [event], they often find [related challenge] becomes a priority. We have helped several companies in your position navigate this successfully.

Would you be open to a quick chat about how we might help?

Best
zslinfu

Follow-Up After Connection

Hi {{cursor}},

Thanks for connecting! I noticed you are working on [area] at [Company]. That is exactly the space I am passionate about.

I recently put together [resource/article] that I thought might be relevant to what you are doing. Here is the link: [URL]

Would love to hear your thoughts if you get a chance to check it out.

Best
zslinref

Referral Request via LinkedIn

Hi {{cursor}},

I hope this message finds you well. I am trying to connect with someone at [Target Company] regarding [topic]. I noticed you might know [Target Person] from [connection].

Would you be willing to make an introduction? I would really appreciate it.

Happy to return the favor anytime.

Best
zslingrp

Group Discussion Follow-Up

Hi {{cursor}},

I saw your comment in [Group Name] about [topic] and thought it was really insightful. I have been thinking about [related topic] as well.

Would love to continue the conversation outside the group. Are you open to connecting?

Best
zslinshare

Content Share and Engage

Hi {{cursor}},

I just published an article about [topic] that I think aligns with the challenges you are tackling at [Company]. Here is the key takeaway: [one-liner].

Full article here: [URL]

Would love your feedback - you clearly have deep expertise in this area.

Best
zslinwarm

Warm Intro Request

Hi {{cursor}},

I hope you are doing well. I am reaching out because I am looking to connect with [Name] at [Company] about [topic].

Given your relationship, would you be comfortable making a quick email introduction? I have drafted a short blurb you can forward if that makes it easier.

Really appreciate your help.

Best

When to use this template

Customize for your workflow

Common questions

Should I include a pitch in the connection request itself?

No. Auto-declines spike. Connection request is for getting in the door; the pitch goes in message 2 after they've accepted.

How many follow-ups on LinkedIn before backing off?

Two messages, separated by 5-7 days. After that you're on the edge of being marked as spam. Switch to email or move on.

Related reading

More Sales & Outreach Templates

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