📱Social Media

Crisis Response Posts

Public statement templates for addressing issues and managing reputation.

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zsmcr1

Revised Report

Hi {{cursor}},

Thank you for reaching out regarding revised report.

Here are the key details:

- [Detail 1]: [Specific information]
- [Detail 2]: [Specific information]
- [Detail 3]: [Specific information]

Please review the above and let me know if you have any questions or need additional information.

I look forward to hearing from you. Feel free to reply to this message or schedule a call.

Best regards
zsmcr2

Initial Guide

Initial Guide

Date: {{date}}
Prepared by: {{cursor}}

Summary:
[Brief overview of initial guide]

Details:
1. [Key point or finding]
2. [Key point or finding]
3. [Key point or finding]

Action Items:
- [Action item 1] - Due: [Date]
- [Action item 2] - Due: [Date]
- [Action item 3] - Due: [Date]

Next Steps:
[Description of what happens next]

Notes:
[Additional context or considerations]
zsmcr3

Follow-Up Brief

Hi {{cursor}},

Quick update on follow-up brief:

[Key information]

Let me know if you have any questions.

Best
zsmcr4

Standard Draft

Standard Draft

Date: {{date}}
Status: [Active/Pending/Complete]
Owner: {{cursor}}

Description:
[Detailed description of standard draft]

Key Points:
- [Point 1]
- [Point 2]
- [Point 3]

Timeline:
- Start: [Date]
- Milestone 1: [Date]
- Completion: [Date]

Notes:
[Additional information]
zsmcr5

Formal Format

Hi {{cursor}},

Thank you for reaching out regarding formal format.

Here are the key details:

- [Detail 1]: [Specific information]
- [Detail 2]: [Specific information]
- [Detail 3]: [Specific information]

Please review the above and let me know if you have any questions or need additional information.

Please let me know if you have any questions or if there is anything else I can help with.

Best regards
zsmcr6

Friendly Notice

Friendly Notice

Date: {{date}}
Prepared by: {{cursor}}

Summary:
[Brief overview of friendly notice]

Details:
1. [Key point or finding]
2. [Key point or finding]
3. [Key point or finding]

Action Items:
- [Action item 1] - Due: [Date]
- [Action item 2] - Due: [Date]
- [Action item 3] - Due: [Date]

Next Steps:
[Description of what happens next]

Notes:
[Additional context or considerations]
zsmcr7

Brief Message

Hi {{cursor}},

Quick update on brief message:

[Key information]

Let me know if you have any questions.

Best
zsmcr8

Detailed Communication

Detailed Communication

Date: {{date}}
Status: [Active/Pending/Complete]
Owner: {{cursor}}

Description:
[Detailed description of detailed communication]

Key Points:
- [Point 1]
- [Point 2]
- [Point 3]

Timeline:
- Start: [Date]
- Milestone 1: [Date]
- Completion: [Date]

Notes:
[Additional information]

When to use this template

Customize for your workflow

Common questions

Should I delete or correct previous posts during a crisis?

Correct, don't delete. Deleted posts get screenshotted and reposted as evidence of cover-up. Edits with a 'corrected on X' note land better.

Who should the statement come from?

The most senior person directly involved. Brand-account statements feel evasive; executive voice feels accountable.

Related reading

More Social Media Templates

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